Medicare Marketing Manager Dallas
Location: Dallas, Texas US
Requisition Number: 20001805
The Manager Individual Communications will be responsible for the strategy and execution of communication plans, campaigns and marketing collateral for the Individual markets (On Exchange, Off Exchange, Medicare, Medicaid), including Open Enrollment. Responsible for development and execution of corporate branding and positioning of SWHP announcements and messages in the marketplace, to individual members/consumers and brokers (broker communication strategy). Responsible for Web content and social media strategy pertaining to individual products. Managing events specific to the Individual marketplace (Medicare informational meetings to O65 audience, broker-sponsored enrollment events, SW clinic/marketing support.
The ideal candidate will have a Bachelors degree in business or communications-related field, including journalism, public relations, or mass media. At least 10 years experience in health insurance industry. A keen understanding of marketing guidelines established by the Centers for Medicare & Medicaid Service (CMS). Experience with mass email platforms for digital marketing and Internet/Web communications. Strong writing and editing ability, consistent with AP Style. Understanding of multiple audiences within the industry, including member, employer, provider, and broker/consultant Expert-level understanding of Microsoft suite of products, including Word, Excel, and PowerPoint. Experience creating and developing marketing collateral for member and broker audiences
ï¿½ Location/Facility ï¿½ Dallas, Texas
For more information on the facility, please click our Locations link.
ï¿½ Specialty/Department/Practice ï¿½ Community Connections
ï¿½ Shift/Schedule ï¿½ Full Time
ï¿½ Benefits ï¿½ Our competitive benefits package includes*:
o Immediate eligibility for health and welfare benefits
o 401(k) savings plan with dollar-for-dollar match up to 5%
o Tuition Reimbursement
o PTO accrual beginning Day 1
*Note: Benefits may vary based upon position type and/or level.
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nationï¿½s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, itï¿½s accepting a calling!
10 Years Experience Required
Community / Marketing Title: Medicare Marketing Manager Dallas
Location_formattedLocationLong: Dallas, Texas US
CountryEEOText_Description: We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. To view the most recent EEO is the Law Poster, click here.